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The divide between traditional commerce and E-commerce has gone on for too long and the need to bridge the gap between the two must be made in order to have what many consider and incredibly versatile market. It potentially allows the buyer and seller to purchase or sell items the way they do in an online setting while having the security and assurance that physical interactions have. Through this, many businesses with many Web Design Malaysia agencies backing up both online and digital have decided to cultivate Online to Offline commerce that allows that marriage of the two common commerces and introducing those who have mainly used one of them throughout their lives a safe environment to try the other.

Researchers believe that while many people still go to physical stores in order to buy the items that they want, a majority would first research the item online in order to make sure that the item is question is to their satisfaction, price range or available within their location which correlates to the use of web design through ecommerce. Companies attempt to bridge that gap by offering services in which the item that consumers wish to buy can be shipped to the nearest store to picked up which blends the assurance one would be able to get via meeting up at a secure location to get the item while also allowing convenience through online payment. There are also companies that install kiosks that allow customers to search through the online store in their physical stores so that they place orders for the products that perhaps are not at the location. Ikea has implemented this method of commerce by having customers browse through their library of items that are on display that contributes to the iconic mazes the company is known for and place an order for the item online to be delivered to the customers home.

To conclude bridging the gap of online ease of access at the click of button and brick and mortar shopping gives business the advantage solely online or physical businesses would not.